Overcoming Social Media Fatigue

Have you ever picked up your phone to look at Facebook and Twitter accounts to only shut it down because you just can’t handle any more information? I have. I go through times where I am on social media a lot, especially as I follow the news via social media sites,...

How to Successfully Brand Your Business

I am so often asked how to successfully brand a business, there are so many ways and strategies to improve and enhance your brand. The main thing with branding is you want your company name to ‘get out there’. You want people to see your business. When people see your...

Digital Parenting

Living in the Digital Age has got to be the hardest era to live in as a parent. Not only do we have to navigate our lives around digital means, but we also have the added responsibility of shaping the way our children use digital media. Our children, labelled Digital...

Employee Professionalism

We spend a lot of time at work. In fact, our colleagues can become our close friends, and our work desks can become as familiar as home. This familiarity, while it is encouraged in the modern business culture, does not mean that we can act and present ourselves as...

How To Write A Blog Post

Every marketer you talk to will say that blogging is so important for your business. They make it sound as though it’s the simplest thing to do – ‘Oh, all you need to do is write a post 300 words or more, weekly or bi-weekly’. This really is the perfect case of...

Like A Girl

My 9-year-old daughter; Alyx, along with the rest of her grade, was asked to perform an oral on a Hero or a Heroine. Out of interest, I asked the Grade Head to make a note of the number girls that selected a heroine to talk about. Can you believe that only 45% of the...

Becoming A Preferred Employer

As you may know, we recently ran a social media competition where we asked our Facebook followers for a topic they wanted advice on. Last week I wrote a blog on our first topic: Sexual Harassment in the workplace.  Another topic we received from Kim van der Linden;...

How To Curb Sexual Harassment In The Workplace

We recently ran a social media competition where we asked our followers for a topic they wanted advice on. Our winner was Kerry Oosthuysen, and her topic was: How can employers curb sexual harassment in the workplace. This is one of those topics that is often brushed...

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