Building Brand Equity: The Cornerstone of Business Success In the world of business, the term "brand equity" is often thrown around, but what exactly does it mean, and why is it so crucial to a company's success? Brand equity represents the intangible value that a...
The Rugby World Cup 2023 brought thrilling moments to fans worldwide, but one unexpected star emerged from South Africa – Checkers. The retailer seized every marketing opportunity to assert its position as a leader in the retail industry and enhance brand awareness....
In the dynamic world of business, where competition is fierce and change is constant, building meaningful connections can be the secret ingredient that propels your company to new heights. Networking, though often perceived as confined to formal business settings, is...
Participating in the local Daily Dispatch fun run as a child was where my love for running first took root. Little did I know then that running would become such a significant part of my life, bringing me both health and joy. But as I grew older, I realized that my...
In this digital age, the internet has become an integral part of our lives, transforming the way we connect, communicate, and conduct business. Whether you're a local store or a specialized surgeon, having an online presence is no longer an option but a necessity....
Barbie and I have few things in common. I don’t own anything pink, she has built a world around the colour pink, she always portrays the perfect look, I care less about the look and more about comfort. I run away from cliches, and she creates cliches. She lives in...
November is Orphan Awareness Month, a month used to raise awareness of the plight of orphans, and to encourage support and funding towards babies and children who unfairly found themselves in this situation. An orphan is defined as a child younger than the age of 18...
Social media enthusiasts and digital denizens, hold on to your tweets, for Twitter has just revealed its ground-breaking rebrand! Twitter, the iconic bluebird of microblogging, is transforming into something new, something bold,...
Is women empowerment still a necessary topic? Absolutely! Women's empowerment will always be an essential topic as long as inequality remains. Equality and empowerment form the foundation of a peaceful, healthy, and sustainable world. Maybe a better way of engaging...
Something SUPER extraordinary was launched in 2016—TikTok. With over 3.5 billion downloads worldwide, TikTok is one of the world's most popular and growing social media platforms (following Facebook, YouTube, WhatsApp and Instagram). Its use evolves daily, so keeping...
In today's digital landscape, social media has become an integral part of our daily lives. With millions of active users and an ever-evolving nature, social media platforms offer a plethora of opportunities for businesses to engage with their target audience. One...
Instant Attention + Instant Interest + Instant Demand = Prime Hydration Drinks flying off shelves in supermarkets Sounds too good to be true, right? But that's exactly what Prime achieved with their brilliant marketing strategies. They created a global sensation with...
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