The challenges that a pandemic presents with it can be majorly disruptive especially for businesses that have just started out or are in a critical growth phase. Usually, it is at this point that marketing efforts need to be deployed fully for the brand to gain the...
As an avid runner and involved in many charity fundraisers over the years, a friend of mine based in Texas got hold of me to join her in a November Orphan Month awareness initiative. This required us to exercise daily for an orphan on a database in Zimbabwe. I loved...
It was Marilyn Loden, an American writer and diversity advocate, who first coined the term ‘Glass Ceiling’ during a 1978 speech. The phrase is a metaphor that pertains to upper-level workforce opportunities that are out of reach or impenetrable to women. The glass...
November is Orphan Awareness Month. According to stats SA, an orphan is defined as a child younger than the age of 18 years who has lost one or both of their parents by death, disappearance, or abandonment. Tragically, millions of children around the world become...
The world is in its Fourth Industrial Revolution (4IR) and an international pandemic. If people weren’t already consumed by digital technology and smart devices before, they certainly are now. With roughly 4 billion people active and engaging with various social media...
Over the weekend of the 12th September, I attended an event in Graaff-Reinet known as Stoep Tasting (#ST20). What an amazing event for wine lovers, where wine farms set up on the ‘stoeps’ of restaurants, shops and hotels for a wine tasting experience. Wine Makers,...
I was in a meeting with a client recently where the bulk of the conversation consisted of corporate lingo - KPAs, KPIs, performance measurements and reviews. Having a corporate background, these terms and strategies are not new to me and are methods I have used over...
The year 2020 began like any other Imminent hopes and dreams Fireworks lighting up the sky with colour But something unexpected happened along the way A viral pandemic decided to stay For a while we managed, united as one Nothing could knock South Africa’s crown But...
The 9th August, known as Women’s Day, has evolved into being the entire month of August that is dedicated to recognising our strong women and inspiring all women to shine. Although 2020 may be dominated by a pandemic cloud, it certainly won’t rain on our parade when...
It’s our 5th anniversary this year! Time flies when you’re running a business (and having fun of course). This has been a dream of mine and a business close to my heart. Our vision remains aligned with the love we have for the ocean; its fluidity, flexibility and...
March 2020 saw a complete shutdown of the South African economy in efforts to contain the spread of the Corona Virus. During this lockdown period came a change in consumer behaviour which can be seen by a surge in e-commerce transactions as shoppers choose to go...
The nationwide lockdown in South Africa has been exceptionally tough, emotionally and financially, on individuals and families across the country. This unprecedented time has called upon the need for adaptation and, in line with such, a general shift to still get...
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