Is the Customer still King?

Is the Customer still King?

In a fast-paced, drive through and instant-online world the days of face-to-face customer relations might be a thing of the past.  Longstanding business relationships are shipwrecked when communication is only facilitated through electronic means.  The old saying of...

Let’s Talk About QR Codes In Marketing

Let’s Talk About QR Codes In Marketing

Let’s start from the beginning - QR stands for ‘Quick Response’. You may have seen them on product packaging, billboards, in restaurants instead of menus, and on business cards. As the name suggests, this type of barcode is a form of quick, contactless technology that...

You Cannot Cheat Life

You Cannot Cheat Life

It’s a cliché, but it resonates - the journey to success is long and hard. We all have our journeys, and our dreams look different. We all work towards a common goal, earning our stripes! The beautiful part about all of this is that we can and should learn from each...

Different Social Media Platforms

Different Social Media Platforms

The Different Social Media Platform Analogies Twitter Twitter used to be like a water cooler, where one would experience one-sentence opinions. Yet, it seems that now Twitter is more like walking through a crowded room. You catch snippets of conversations and do not...

Do I Need A Brand Refresh in 2022?

Do I Need A Brand Refresh in 2022?

A new year often brings a sense of excitement and sometimes a breath of newness. 'What are your goals for the new year?' is often a go-to question when thinking about the year ahead or when networking within your industry. Furthermore, this might be a good time to...

#YouCanSitWithUs

#YouCanSitWithUs

The Current Crew thrives on participating in campaigns that align themselves with our values and culture. Now, more than ever, we need new ways of being inclusive.  In various ways, we have all been forced to disconnect from each other over the varying lockdown...

“Monks” – Symbol of Hope

“Monks” – Symbol of Hope

I am Monks. I am a forty-something, out-of-the-ordinary soft toy. I am not an orphan. In fact, I am loved and cherished by my owner.  I have been her faithful companion for more than four decades now – since that very first day I got to cheer her up in her hospital...

My National Learning Journey

My National Learning Journey

You have probably heard the quote “Good, better, best. Never let it rest. 'Til your good is better and your better is best.” I am one of those people who want to pay attention and learn new things.  That was why I decided to embark on a National Learning Journey: to...

Successful Collaboration in Business

Successful Collaboration in Business

Are We Willing to Continuously Learn from Others? I was recently forced into a collaborative partnership through a marketing project that had various stakeholders responsible for various elements of the project.  Normally an arrangement I really enjoy, as I use the...

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