Current Consulting Sea View Blog
Sea View
Blog
Nostalgia Marketing Is Trending in 2026
Brands are discovering that the way forward often lies in looking back. Consumers, overwhelmed by the constant hum of digital noise and the endless stream of AI‑generated content, are craving something deeper: comfort, familiarity, and genuine emotional connection....
Digital Marketing Trends for 2026: What’s Actually Changing?
Every year, there’s a new list of digital marketing trends. New platforms to join. New tools to learn. New algorithms to decode. And while those things matter, they’re not the most important shifts happening right now. What’s really changing is how people feel about...
Inspired by Waterfalls: Marketing Trends for 2026
My husband and I spent New Year's in the picturesque Hogsback, a mystical, mountain village in the Eastern Cape. The intention was to reset for the year ahead, and rejuvenate creativity. We stayed at 3 Peaks, an off-grid mountain cabin from where we hiked in search of...
Creative Collaboration Thrives on Trust, Clarity, and Co-Creation
In the world of creative campaigns, magic doesn’t happen in isolation. It’s born in the space between where client vision meets agency expertise, and where trust becomes the soil for bold ideas to grow. A successful partnership between a creative agency and a client...
The Power of a BHAG
Every so often, a moment arises that challenges the status quo, not with spreadsheets or strategy decks, but with boldness, belief, and a little bit of cheek. That moment came to me recently when I asked Tiffy; one of our young, passionate social media staff members a...
The Google and Instagram Partnership
A new development in the social media landscape worth taking note of! Last month, Google began indexing content from business Instagram accounts. This means your Instagram posts can now appear in Google search results, extending your reach far beyond the app itself....
Accelerate Change: A Women’s Day Reflection
After more than 15 years in leadership roles within women’s empowerment associations, I find myself revisiting what that term truly means in today’s context. In 2025, with Women’s Day’s theme boldly calling us to “Accelerate Change,” it feels timely to reflect on the...
Why Regular Brand Audits Are Important
In the ever-evolving world of marketing, your brand is more than a logo or tagline, it’s the emotional handshake your business offers to the world. Yet even the strongest brands can drift off course over time. That’s where a brand audit steps in, not as a once-off...
What Your Font Says Before You Do?
When we think of branding, visuals like colour palettes and logos come to mind, but font choice is the unsung hero of a brand’s voice. Before your message is even read, your font style whispers or shouts what your brand is all about. Let’s explore the subtle (and...
The Power of LSM Classification: Understanding Your Audience
One of the most overlooked aspects of marketing is knowing exactly who you’re talking to. The Living Standards Measure (LSM) is a classification system that helps brands segment their audience based on spending power, lifestyle choices, and access to resources. What...