Brand slogans have been used as a marketing tool for a very long time and are short, catchy phrases that aim to highlight your brand image and make it memorable. Effective slogans are those that fuse your business or product promises with consumer perceptions using...
When it comes to soundly representing your business, be it your own or employed by one, you want to make sure you are always giving the correct perception of the company. It comes down to the impression you give of your brand during interactions with other working...
‘Entitlement’ has many definitions; the belief that I am exempt from responsibility and am owed special treatment, the belief that I am superior to others and more deserving of certain things and is a form of narcissism that has significant consequences such as...
Reaching a state of success is a journey; a climb that is lifelong and undulating with unpredictable highs and lows. Many people start off having unrealistic ideals about how their journey will start and grow successful, and soon realise that it’s not all smooth...
It’s safe to say that we are all born with an innate feeling of having a purpose in life. The details of that purpose will probably change throughout our lives but will always have a common underlying desire that is a drive to succeed at whatever we do. The pathway to...
This may seem obvious but one of the most important and sometimes challenging roles as parents and caregivers is to help our children develop social skills and learn how to interact in a polite and respectable manner. The essence of having good manners lies in having...
Let’s face it, given the state of the economy in South Africa and the rapid change in the business environment, 2018 was a tough year for many SMEs. Unfortunately, this trend is expected to carry over into 2019. Small business owners need to be acutely aware of the...
In 2018 the story of 19-year-old, East London born, Tristan-Lee Niemand and her arrest in China after planning to teach in the country was exposed. She was apparently arrested for not having a work permit to teach in the Country despite having applied through a...
2019 is officially in full swing and with it all those responsibilities and work commitments we had set aside when the December holidays kicked in. Now that your well-deserved week or two of relaxation, sleeping in and sunny beach days are over, returning to work can...
In this digital age, a strong online presence in the form of a social media page, a website, a blog and an e-commerce platform – preferably all four – is one of the best things you can do for your business, and for your customers. For your company to remain...
As 2018 wraps up, there gathers a sense of relief and resolution and we take time off to rest and recover (hopefully!). It is also during this brief interim that many of us begin to feel the tides of change again with the onset of 2019, and with it, currents of the...
Summer has finally arrived and the festive season is just around the corner. And, like most of us, you are probably looking forward to some much-needed down time after a long busy year. Taking a break over the festive season – provided you use the time to actually...
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