Building Brand Equity

Building Brand Equity

Building Brand Equity: The Cornerstone of Business Success In the world of business, the term "brand equity" is often thrown around, but what exactly does it mean, and why is it so crucial to a company's success? Brand equity represents the intangible value that a...

Spar Daily Dispatch Fun Run Brand Ambassador

Spar Daily Dispatch Fun Run Brand Ambassador

Participating in the local Daily Dispatch fun run as a child was where my love for running first took root. Little did I know then that running would become such a significant part of my life, bringing me both health and joy. But as I grew older, I realized that my...

Run for Hope 2023

Run for Hope 2023

November is Orphan Awareness Month, a month used to raise awareness of the plight of orphans, and to encourage support and funding towards babies and children who unfairly found themselves in this situation.  An orphan is defined as a child younger than the age of 18...

Reflecting on the Significance of Empowerment

Reflecting on the Significance of Empowerment

Is women empowerment still a necessary topic? Absolutely! Women's empowerment will always be an essential topic as long as inequality remains. Equality and empowerment form the foundation of a peaceful, healthy, and sustainable world. Maybe a better way of engaging...

Using your ‘Prime’ strategy to capture your market

Using your ‘Prime’ strategy to capture your market

Instant Attention + Instant Interest + Instant Demand = Prime Hydration Drinks flying off shelves in supermarkets Sounds too good to be true, right? But that's exactly what Prime achieved with their brilliant marketing strategies. They created a global sensation with...

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