Reinventing the Stanley Cup

Reinventing the Stanley Cup

Stanley, since 1913, built for life!  A brand with a rich history, recently successfully transformed itself from its traditional image of bush-coloured rugged flasks for outdoor enthusiasts to a trendy global sensation. The turning point came when Stanley’s reusable...

Current Social Media Trends

Current Social Media Trends

Social media is such a powerful marketing tool, but if you don’t keep up with the ever-changing trends and methodology you won't get the desired results.  To assist, we have summarised the status as of Feb 2024: Facebook: 05 billion monthly active users 49% of users...

Blog Writing

Blog Writing

Blog writing is a form of online content creation that involves writing articles or posts on a specific topic or niche, usually for a website or a platform. Blog writing can be a hobby, a side hustle, or a full-time career, depending on your goals, skills, and...

Building Brand Equity

Building Brand Equity

Building Brand Equity: The Cornerstone of Business Success In the world of business, the term "brand equity" is often thrown around, but what exactly does it mean, and why is it so crucial to a company's success? Brand equity represents the intangible value that a...

Spar Daily Dispatch Fun Run Brand Ambassador

Spar Daily Dispatch Fun Run Brand Ambassador

Participating in the local Daily Dispatch fun run as a child was where my love for running first took root. Little did I know then that running would become such a significant part of my life, bringing me both health and joy. But as I grew older, I realized that my...

Run for Hope 2023

Run for Hope 2023

November is Orphan Awareness Month, a month used to raise awareness of the plight of orphans, and to encourage support and funding towards babies and children who unfairly found themselves in this situation.  An orphan is defined as a child younger than the age of 18...

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