Building Brand Equity
Building Brand Equity: The Cornerstone of Business Success In the world of business, the term...
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Category: Marketing
Checkers’ Winning Marketing Strategies through the World Cup
The Rugby World Cup 2023 brought thrilling moments to fans worldwide, but one unexpected star...
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Spar Daily Dispatch Fun Run Brand Ambassador
Participating in the local Daily Dispatch fun run as a child was where my love for running first...
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The Power of an Online Presence: Why Every Business Needs a Website
In this digital age, the internet has become an integral part of our lives, transforming the way...
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Using your ‘Prime’ strategy to capture your market
Instant Attention + Instant Interest + Instant Demand = Prime Hydration Drinks flying off shelves...
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Importance of Colour in your Branding
When it comes to branding, a logo is often the first point of contact a customer has with a...
Read MoreEmpathy-centric design customer service
With our digital world growing at a furious pace, many changes are occurring, and we are literally forced to “adapt or die”! We are in an age where we don’t encounter our customers/clients in real-time, face-to-face...
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Marketing Tips for Small Business
Branding is everywhere. The power of branding surrounds you in both subtle and obvious ways, which...
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10 Marketing Trends for 2023
Predicted trends for 2023 include content visualisation, customer experience and employee...
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Is the Customer still King?
In a fast-paced, drive through and instant-online world the days of face-to-face customer...
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Let’s Talk About QR Codes In Marketing
Let’s start from the beginning – QR stands for ‘Quick Response’. You may have seen them on...
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Do I Need A Brand Refresh in 2022?
A new year often brings a sense of excitement and sometimes a breath of newness. ‘What are...
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