Blog writing is a form of online content creation that involves writing articles or posts on a specific topic or niche, usually for a website or a platform. Blog writing can be a hobby, a side hustle, or a full-time career, depending on your goals, skills, and passion.

Blog writing is great for expressing your thoughts, opinions, experiences, and knowledge with the world. You can write about anything that interests you, from travel to fashion, from sports to politics, from health to entertainment, and more. Blog writing helps you establish your online presence and reputation as an expert, a leader, or an influencer in your niche. You can attract opportunities, such as collaborations, partnerships, or media coverage.  It enables you to interact with your audience, enabling you to build trust, and loyalty with your readers.

Where to Start?

There are different platforms and tools that you can use to start a blog writing career, depending on your preferences, budget, and goals. Some of the most common options are:

WordPress. The most popular and powerful blogging platform that lets you create and manage your own website or blog. You can also host your blog on your own domain name and server, which is a great SEO tool.

Medium is a social media and publishing platform that lets you write and share your stories with millions of readers. You can join or create publications, follow or join topics, and earn money from your writing through the Medium Partner Programme.

Blogger is a free and easy-to-use blogging platform that lets you create and manage your blog. You can choose from various templates, gadgets, and settings to personalize your blog.

There is no ideal length for a blog post, as different topics, audiences, and goals may require different lengths. However, some studies and experts suggest that the optimal length for a blog post is between 1,000 and 2,000 words, as it can provide enough depth, detail, and value for your readers, while also ranking well on search engines.

SEO stands for search engine optimization, which is the process of improving your website or blog’s visibility and ranking on search engines, such as Google or Bing. SEO can help you attract more organic traffic, leads, and customers to your blog.

It is worth researching the basic and best practices of SEO for blog writing, such as keyword research; using keywords strategically; writing quality content; using internal and external links and optimising your images.

Current Consulting specialises in blog writing, so should you not be ready to get going on your own quite yet, you can outsource to the crew!